48–50 West 69th Street, NYC
Overview
At 41.5 feet wide and spanning nearly 20,000 square feet, the townhouse residence at 48–50 West 69th Street is one of the most significant offerings ever to come to market on Manhattan’s Upper West Side. Designed by Fradkin & McAlpin with interiors by MDesign London, this eight-story home unites two historic brownstones into a single, cohesive vision, seamlessly blending restored heritage with meticulous modern detail. As one of the most expensive townhouses publicly listed in New York City at $84 million, it offered more than a showcase of scale; it told a story of craftsmanship, intention, and rarity.
Brand
MDesign London
Type
Townhouse
Location
New York, USA
Services
Full Feature on YouTube, IG, FB & TikTok
Presented by
Matt & Summer
A Cinematic Collaboration
The Luxury Home Show was invited to feature the property, the goal was clear: to craft a film that didn’t just document the architecture, but translated its atmosphere, its proportions, tone, and quiet restraint into a visual experience. The resulting episode highlighted key moments of the home’s design: the soaring 24-foot parlor ceilings, the limestone staircase, the dual wood-burning fireplaces, and a full-floor primary suite with private study and terrace. Beneath it all, a wellness level with a 55-foot lap pool, sauna, and indoor-outdoor flow reinforced the home’s status as a true urban sanctuary. This was not a standard walkthrough. Shot with cinema-grade equipment and a considered narrative, the production reflected The Luxury Home Show’s signature approach, where luxury is not loud, but layered.
LHS Impact
Reach That Rivals Broadcast
Jim St. André is a distinguished real estate broker with over $3.5 billion in career sales, including record-setting transactions in New York City’s luxury market. Notably, in 2021, he facilitated a $60 million sale at 150 Charles Street in the West Village, setting a new benchmark for downtown Manhattan properties.
Quietly Leading a Movement
The Luxury Home Show continues to evolve the way high-end property is experienced online, not with gimmicks, but with an editorial lens that respects design, location, and narrative. Founded and directed by Matt & Summer, the platform now stands as one of the most-watched property series globally, offering cinematic insight into the world’s most exceptional homes.
48–50 West 69th Street remains a defining chapter in that story: a landmark property, captured with care, and shared with purpose.
Gallery
The Finer Details
Testimonials
“Thank you so much for the incredible YouTube tour and videos on TikTok. I’ve had multiple enquiries come in from people who had seen the property on TikTok. One lady called and it was actually her daughter who saw it on TikTok! I’ve also received a few enquiries from people seeing your Youtube tour, one of which is viewing the property on Tuesday!”
Marie Fritz Estate Agent By Design
